Why revenue forecasting should go beyond your CRM

This is a podcast episode titled, Why revenue forecasting should go beyond your CRM. The summary for this episode is: <p>Looking to boost your win rates?</p><p><br></p><p>It’s doable—but leaders can't comprehend or prepare for a deal's components without high-quality data.</p><p><br></p><p>And you can’t just rely on your CRM alone.</p><p><br></p><p>Our guest, @Udi Ledergor, Chief Evangelist at @Gong and five-time Marketing leader at B2B start-ups, helps us understand that, unlike CRM data, conversation intelligence may identify purchase signals in sales calls and emails at a higher success rate.&nbsp;</p><p><br></p><p>As a result, deal outcomes and win rates can be influenced by using the right type of conversation intelligence.</p><p><br></p><p>Listen to this episode to see how first-party consumer data can take your forecasting and overall business to the next level.</p>